It Keeps Your Email List Squeaky Clean.
Requiring your subscribers double opt-in is a great practice if you want to keep your email list squeaky clean; it can improve the inbox deliverability of your e-mails while ensuring a higher probability that the people on your list will actually engage with your emails.
The Subscribers You Get, Are Those Who Really And Truly Want To Hear From You.
You may get fewer subscribers because of this small extra hoop you’re making people jump through, but, you’ll know that the subscribers you do get are those who really and truly want to hear from you and ultimately your list will be of greater value to you.
The Messages Are Sent From A Server With A Better Reputation.
If you didn’t know, email sending servers have reputations based on spam complaints, spam traps, unknown users, etc. Using double opt-in is one way to maintain a good reputation. So if you use double opt-in you get to join those on a server with an already good reputation.
It Is Up To You, But…
We believe that the benefits are easily worth losing the few contacts who don't complete the signup process.
Now, Back To The Demo.